Gamification

Success Story - Duolingo

• Education platform Duolingo
• Trying to learn an entire language is a huge nebulous goal that takes a long time to achieve.
• By breaking that goal down into smaller achievable daily goals or tasks, it encourages users to come back every day and to stick with it.
• Emails and notifications as the best external triggers to bring users back

Daily Streak

• encourage users to maintain a consistent learning habit by rewarding them for consecutive days of language practice.
• achievement badges for maintaininig daily streaks

Designing the Streak

1. Tracking User Activity
2. Set a Streak Counter
3. Reset Streak Counter to Zero if missed
4. Display the Streak Prominently
5. Reward with points and badges
6. Leaderboards to build user reputation